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Blogpulse, a sophisticated blog trend and search tool

Tuesday, June 9th, 2009
 
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I came across Nielsen’s BlogPulse, a tool for blog trend search. This info can have many usages. Here are a few:

  • You are new to blogging and trying to figure out which topics gain more blogger interest and link love
  • You want to get an aggregated view of what has been more popular recently to make content, product launch, or investment decisions
  • You want to separate buzz on blogs from buzz on other parts of the web. Other tools like Google trends amalgamate all this information making it hard to distinguish what is happening on each part of the web and social media sites and so you don’t have enough information to make a separate targeting strategy for each.
  • You want to find related conversations on a topics in the blogosphere and join in.  BlogPulse’s threaded conversation trends makes it more likely you will see related posts from blogger you don’t generally follow. And since it follows one conversation it makes your chances of adding more depth to conversations higher than  blog search tools which don’t show you a continuing conversation at a large grand level.

I used the blog trend service to pull out trends for LinkedIn, Twitter, and Facebook. Here are the results.

Not surprisingly blog post about Linkedin are flat and have been so for several months.

Blog posts about Twitter surpassed blog posts about Facebook starting March.

This makes facebook’s recent wannabe twitter attempts understandable.

Have you used this tool yet? Do let me know what you think of it.

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Blogpulse, a sophisticated blog trend and search tool I came across Nielsen

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