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Interview Rebecca Watson: talks about Divine Caroline’s low cost social media outreach
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Online magazine for women and advertising network for women sites and blogs.
Rebecca Watson responsible for business development
Job responsibilities include bringing in contents. Syndication of content, adnetwork that monetize female sites and blog, identify high quality content sites, help bringing relative advertising to their site.
Launched Feb, 2007.
During 2 years of span huge growth in term of communication and UGC.
Marketing strategies of the site include:
Syndication of the content as a result users link back, newsletters, Social media usage (FB + twitter)
Loyalty marketing, notifications of the new article to the users. regular enews letter
Registered users can find content related to their interest, can see what others are writing about, can write reviews. Content doesn’t need to be original.
Website looks like magazine but functions like community.
A lot of users visit the site because of rich content.
In Social media they are trying to get the traffic via twitter.
Strategy includes tweeting articles, partner information etc.
Also, they are submitting stories to social news sites on regular basis.
Advice people who write contents on their site: they should be passionate about what they are writing.
Develop an authority for niche subject is really important. Making yourself expert in that.
Having “digestible” format that people can come back to know that they’re going to get some “structured” advice or information. And that will bring more users and more users will bring monetization.Online magazine for women and advertising network for women sites and blogs.
Rebecca Watson from Divine Caroline, a site for women talks about their traffic building techniques. Packed with great info you can use for your startup.
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Interview Rebecca Watson: talks about Divine Caroline’s low cost social me
2 Comments
September 23rd, 2009 at 10:16 pm
This is a good interview. Rebecca shared her experiences as BizDev exec. at Devine Caroline to apply social media strategies under low marketing budget. Thank you for posting the clip!
September 27th, 2009 at 6:29 pm
Practical tips. Thanks!
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