Do you know how to build trusting relationships in business? How about with social media?

Those are the topics Chris Brogan talks about in his book Trust Agents. I interviewed him in a recent visit to San Francisco (embedded below). Check it out to learn what Chris has to say about: his book as well as the one thing that people don’t know which he really wishes they did.

What do you think of this concept of building trusting relationships online? How is this different from other forms of marketing? Have you had any success building trusting relationships online? What were some of the learnings you had that you can share?

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