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Demographic breakdown of social media sites

Monday, June 8th, 2009
 
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I came across a demographic analysis of various social networking sites which I feel would be helpful to readers of this blog in determining which social networks they should focus on for their traffic. Here are the highlights:

Social Network Est. U.S. Monthly Visits Male/Female Ratio Over 18 years-old With Kids 0-17 Household Income $60K +
Facebook 87.4M 54% Female 71% 48% 59%
MySpace 64.3M 57% Female 69% 56% 51%
Twitter 23.0M 55% Female 97% 39% 50%
YouTube 81.6M 50% Female 78% 43% 54%
Digg 12.4M 37% Female 89% 33% 43%

Keep in mind though that results are from Quantcast and due to their data collection methodology and panel size the accuracy of these results should be taken with a grain of salt. However, this is still a good starting point to strategizing and testing. You can see the entire post here.

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