Demographic breakdown of social media sites
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I came across a demographic analysis of various social networking sites which I feel would be helpful to readers of this blog in determining which social networks they should focus on for their traffic. Here are the highlights:
| Social Network | Est. U.S. Monthly Visits | Male/Female Ratio | Over 18 years-old | With Kids 0-17 | Household Income $60K + |
| 87.4M | 54% Female | 71% | 48% | 59% | |
| MySpace | 64.3M | 57% Female | 69% | 56% | 51% |
| 23.0M | 55% Female | 97% | 39% | 50% | |
| YouTube | 81.6M | 50% Female | 78% | 43% | 54% |
| Digg | 12.4M | 37% Female | 89% | 33% | 43% |
Keep in mind though that results are from Quantcast and due to their data collection methodology and panel size the accuracy of these results should be taken with a grain of salt. However, this is still a good starting point to strategizing and testing. You can see the entire post here.
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Demographic breakdown of social media sites
I came across a demographic analysi


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