Panelists:

Rob Bernshteyn, Coupa K.V. Rao, Zuora Lisa Rutherford, TwoFish Moderated by: Chris Yeh, PBWiki

Is enterprise software is dead. Why? Traditional software players cannot take advantage of evolutions to subscription model due to fixed costs. Selling software as a good on CD model just doesn’t work anymore.

When thinking of business models ask yourself–who is going to buy this? What they [...]