I tweeted and posted a link about demographic changes on Facebook and got a lot of excited response. So I am reblogging here for my loyal blog readers. Here are some interesting changes in Facebook demographics based on snapshots of its social ad data on January 09 and July 09:

• Fastest growing age group is 55+ 513.7%
• Fastest growing US city is Atlanta 142.4%
• Highest growth decrease is among college students -21.7%

Here is the spreadsheet showing these changes:

This spreadsheet is courtesy of istrategy labs (via ThoughtGadgets).

There is some speculation that college students are leaving as a boycott of their parents joining Facebook. Check out this site to share some laughs with college students. Facebook seems to have responded with beta testing of simpler privacy controls that among other things allow you to limit updates on a per post basis. One blog has speculated that this will reduce virality. I don’t think this is necessarily true as users will probably limit only less appropriate posts. Who know the narrower bend of more appropriate content might actually help user attention and thus promotion of relevant content.

Let’s see what happens.

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