The Sociocultural transformation

• Trusted online identity—universally socially accepted online identity on social networks and other sites
• FB friend list—categorize friends and set control settings. Keeps authenticity. Segment across how close they are

Possibilities for Social Enterprise

Facebook:

• is CRM for people—allowing us to manage more people than in real life, foster more weak tie connections which is the source of most business opportunities
• invented casual communication that is emotionally rich
• has changed user expectations: due diligence, personalized interactions expected. Transitive Trust exists across network
• CRM this year are focusing on social technologies
• Second fastest growing segment on FB women over 55
• Has 200M active users spending 3Billion mins a day. 660,000 developers over 180 countries
• massive online data mining and demographic research possibilities with Facebook especially as it spreads to other parts of web with Facebook connect

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• Facebook: College kids flee, Grandmas’ rush, company adds privacy controls
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• Game review: Poker Rivals by Playfish
• Interview with Chris Brogan–using social media to build trusting relationships
• Facebook’s new choices on friend requests and confirmation; and example of good A/b testing

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