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Panelists Todd Fast, Zembly (Sun Microsystems) Jay Parikh, Ning Brad Peters, Birst Moderated by: Dave Nielsen, Platform D

Emerging Application examples:

• Zembly, call some code that exists already on the web. 2 levels of collaboration. Cloning other people’s pieces. Building social graph of other developers to develop an application. Key to success of applications from casual developers in today’s world.
• Ning started of general social networking platform, now helps you develop for a sweet spot you find for your audience by making apps specific to social network. Future allow people to make money, job board, elearning/classroom. Not just for users at social network but all members of the site.
• Birst, analytics solution for enterprises. Prepackaged reports haven’t worked as each customer has own needs

Key business model provide application and let people customize it

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