Mobile Platforms

Adam Blum, Rhomobile Eric Klein, Sun Microsystems John Loughney, Nokia Brad Smith, Lift Software John Yin, Zannel Moderated by: Ben Bajarin, Creative Strategies

• Contradictory viewpoints
  • Develop on iPhone rather than other mobile.
    • Starter of trend towards to unlimited data plan
    • Early starter that will lead to mobile system convergence
  • Develop on other mobile
    • SMS as delivery mechanism, distribution channel for
      • developing country markets
      • younger generation customers
    • Delusional to assume there will be a mobile system convergence–Google and Apple won’t disappear
      • leave SV and you will realize that the iPhone does not represent entire universe. Highest opportunity to make money other phones
      • Unlimited data plan economic model built on lower utilization then what AT&T is seeing. Pay attention to the possibility that this may change

• Future multimodal UI apps (voice, touch, keyboard, gestural, location) will add to richness of what you can do with mobile development that is different from PC development
• What about voice apps for mobile? Hear Planet is a good example of voice output app at least (http://hearplanet.com/)
• Instead of writing an iPhone app write a web app and depending on where the sweet spot is go native on it then.

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