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Is MySpace trying to increase engagement among users into music?

Thursday, August 20th, 2009
 
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I’ve been watching what myspace does with its strategy and customer focus for a while. This has gotten some interest and lots of confusion from various techies here in Silicon Valley. In one particular case I felt compelled to share my stats on Facebook the next day to confirm that I wasn’t making up my numbers. My facebook post on myspace music stats

The link referred to above is a blog post from Nielsen.

And this is the table I was referring to: video_streams sm

As you know MySpace acquired iLike today. This new acquisition may be one way MySpace may be exploring how to increase user engagement with its music content and content creators.

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